In this special episode of the Massive Change Show, Virginia interviews Justin about the launch of his new brand coaching cohort called “F the Formula.” Justin shares his philosophy on marketing, emphasizing the importance of authenticity and creativity over traditional formulas. He outlines the struggles many entrepreneurs face with conventional marketing strategies and the moral responsibility they have to be memorable and true to themselves. He shares his goal of helping participants find their voice, protect their value, and engage with a community of like-minded individuals.
Key quotes:
"If you accept your own greatness, branding and marketing is no longer about a task. It's about a way of engaging with the world."
"The only thing that will make you feel better about your marketing is telling the truth about who you are."
"Formulas detach you from your soul. They separate you from your soul."
"Being the best-kept secret just means you suck at marketing. It's not a badge of honor."
"I can't give you courage or vision. I can't do that. You have to bring courage. I'll bring clarity."
"Entrepreneurialism is art. And art does not have a formula."
