In this episode, Virginia and Justin visit with Trevor Silva, co-founder of Cluck Hut, about soap. Yes, actual soap. But also, how Cluck Hut has made soap a symbol for fighting fascism.
Trevor shares his backstory of going from a career of being a touring drummer to how pandemic boredom created a business idea to agitating the fragile egos of MAGA on social media.
Entrepreneurism, branding, and movement-building don’t come from polish and perfection. They come from taking risks, being who you are, and attracting people who believe what you believe. Trevor’s brand is living proof that what looks chaotic from the outside is actually a deliberate strategy to stay messy, keep it human, and keep feeding the people who care. That’s why Trevor is the embodiment of everything we teach about how your calling, your business, and your brand are all the same thing, and that there is no better brand strategy than taking a stand and being yourself.
5 Takeaways
Raw and real beat polish and perfection every time.
Make your product your message.
If you have courage, your brand is inseparable from your political views.
Intrusive thoughts make for great marketing messages.
“Preaching to the choir” is how you build an army of brand ambassadors.
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