Christina Sjahli is the founder of Profit Reimagined, a purpose-driven financial consulting firm that serves women entrepreneurs building impact-led businesses. Unlike traditional CFOs who chase margins above all else, Christina helps her clients align their financial strategy with their values. Her core belief? Profit should serve people and the planet, not the other way around.
In her conversation with Virginia and Justin, they dig deep into the myth of neutrality in finance. Christina shares how the current system was never designed with women—or equity—in mind, and what it takes to challenge that as both a practitioner and a founder. The episode pulls no punches on patriarchy, performative leadership, and the pressure women feel to prove themselves in systems built by and for men.
5 Key Takeaways
Profit can be principled. It’s not dirty, unless it’s divorced from purpose.
Financial literacy is liberation. Especially, for women who have been taught to doubt their instincts when it comes to money.
Entrepreneurship isn’t just economic—it’s personal. It reveals your identity, trauma, and beliefs in real time.
Patriarchy shapes business norms. Many women are still rewarded for mirroring masculine models of success.
Money is a tool. Its value is in what it makes possible for your people, not just what it proves to the market.
Links:
Connect with Christina Sjahli on LinkedIn
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