Ethos Session #2: Crafting a School of Philosophy

Hello!

We wanted to share the recording from Justin’s most recent LinkedIn Live in the Ethos series on Conscious Branding. In this episode, Justin shares a core fundamental of becoming a conscious branding: creating and thinking like a School of Philosophy.

Here’s a summary of his points about the five elements of a brand school of philosophy:

Historical Context  

• What ancient principles or traditions are you carrying on? Are the next iteration of?

• What is our story? 

Cultural Identity

• Who are we internally and externally? Are we consequente?

• What does it say about us to be a part of this brand? 

• Free expression vs “message discipline”

Clearly Articulated Virtues

• Virtue = values in action

• Agreements on how we will treat each other

Conscious skills

• Critical thinking

• Open-heartedness 

• Pattern recognition

• Creativity

• Intuition

Intellectual Property

• Category design

• Methodology 

• Brand equity

Stay tuned for Ethos Session #3 on Brand Poetry!